Learn how to start a microbrewery in the USA with our comprehensive guide. Discover licensing, startup costs, equipment selection & marketing strategies
Standing in the heart of Portland’s buzzing craft beer district last summer, watching passionate brewers pour samples of their latest creations for eager customers, I witnessed the incredible energy that continues to drive America’s craft beer revolution. Even as the industry faces new challenges, with 9,269 craft breweries operating in the U.S. as of June 2025, the entrepreneurial spirit remains strong among those dreaming of how to start a microbrewery in the USA.
My journey into the American brewing landscape began eight years ago when I started consulting for small breweries on fermentation optimization and quality control. Through countless late nights troubleshooting fermentation issues and helping entrepreneurs navigate the complex world of beer production, I’ve seen firsthand how the right knowledge and preparation can make the difference between a thriving brewery and a costly failure. Understanding how to start a microbrewery in the USA requires mastering everything from federal licensing requirements to equipment selection, recipe development, and financial planning.
The numbers tell a complex but encouraging story. While the craft beer market shows some consolidation, with retail dollar sales reaching $28.8 billion in 2024 and accounting for 24.7% of the total U.S. beer market, there’s still tremendous opportunity for well-positioned microbreweries. The global craft beer market is projected to grow from $111.32 billion in 2025 to $214.04 billion by 2032, representing a robust 9.9% CAGR that rewards breweries offering unique value propositions.
However, success in starting a microbrewery in the USA requires more than passion for creating exceptional beer. It demands understanding federal and state regulatory frameworks that can take months to navigate, selecting equipment that balances quality with budget constraints, and building sustainable business models in an increasingly competitive market. Having guided over 50 brewery startups through their initial years, I’ve learned that preparation and systematic execution separate successful ventures from the numerous closures that continue to shake the industry.
This comprehensive guide shares everything you need to know about how to start a microbrewery in the USA, from initial market research through long-term growth strategies that position your brewery for sustained success in America’s dynamic craft beer landscape.
Understanding the US Craft Beer Market Landscape
Market Dynamics and Consumer Trends
The foundation of how to start a microbrewery in the USA begins with understanding a market experiencing both maturation and opportunity. While brewery closures continue to outpace openings, led by a 3% decline in microbreweries in 2025, successful breweries are finding ways to thrive through hyperlocal focus and exceptional customer experiences.
American craft beer consumers have become increasingly sophisticated, with 9.8% of legal-age adults consuming craft beer in the past 30 days, up from 6.6% in 2013. However, consumption frequency has decreased as economic pressures influence drinking habits. This trend creates both challenges and opportunities – breweries must work harder to earn each customer visit, but those delivering exceptional value can build stronger loyalty and command premium pricing.
Regional specialization has become crucial for microbrewery success. The most resilient operations focus on hyperlocal markets, with small breweries producing under 1,000 barrels per year showing the strongest performance – 50% experiencing growth versus 43% seeing contraction. This data suggests that understanding your local market deeply and serving it exceptionally well provides the best path to sustainable success.
Taproom-centric models dominate the landscape, with taprooms and brewpubs representing 73% of all craft businesses despite producing only 15% of total volume. This distribution reflects consumer preference for experiential consumption – visiting breweries for unique experiences rather than simply purchasing packaged products for home consumption.
Consumer Preferences and Market Segmentation
Understanding your target customers is essential when planning how to start a microbrewery in the USA. American craft beer consumers demonstrate distinct preferences that successful breweries align with their product development and marketing strategies.
Primary Consumer Demographics:
- Millennials and Gen Z (ages 25-40): Drive market growth through desire for authentic experiences and unique flavors
- Urban professionals: Value quality over quantity, willing to pay premiums for exceptional products
- Beer enthusiasts: Seek limited releases, seasonal specialties, and brewery exclusive offerings
- Experience seekers: Prioritize taproom visits, brewery tours, and educational experiences
- Health-conscious consumers: Increasingly interested in low-calorie, organic, and gluten-free options
Key Trends Shaping Consumer Preferences:
- Local connection: Strong preference for breweries that reflect regional identity and community involvement
- Quality transparency: Demand for information about ingredients, brewing processes, and business practices
- Seasonal engagement: Appreciation for products that celebrate local seasons and cultural events
- Social experiences: Beer as catalyst for community gathering and social connection
- Value consciousness: Economic pressures creating demand for accessible luxury experiences
Regional Market Variations and Opportunities
West Coast Markets (California, Oregon, Washington)
These established craft beer regions offer sophisticated consumers but intense competition. Success requires exceptional differentiation and often higher operational costs, particularly in urban markets like San Francisco and Seattle.
Southeast Growth Markets (North Carolina, Virginia, Georgia)
Rapidly expanding craft beer appreciation with lower saturation levels creates opportunities for well-positioned breweries. Growing populations of young professionals drive demand for quality beer experiences.
Midwest Emerging Markets (Ohio, Michigan, Wisconsin)
Strong manufacturing heritage and agricultural connections provide excellent foundations for breweries emphasizing local ingredients and traditional brewing values.
Southwest Expansion (Texas, Arizona, Colorado)
Fast-growing populations and outdoor recreation cultures support brewery growth, though regulatory environments vary significantly between states.
Federal and State Licensing Requirements
Understanding the TTB Federal Licensing Process
Successfully starting a microbrewery in the USA begins with navigating federal requirements administered by the Alcohol and Tobacco Tax and Trade Bureau (TTB). The federal licensing process typically takes 90+ days and requires detailed documentation about your brewery’s operations, ownership, and financial structure.
Essential Federal Requirements:
Brewer’s Notice (TTB Form 5130.10)
This fundamental permit allows commercial beer production anywhere in the United States. The application requires:
- Detailed facility layout showing production areas, storage, and customer spaces
- Ownership information including background checks for all principals
- Financial documentation demonstrating adequate capitalization
- Operating procedures describing your brewing process and quality controls
- Bond requirements securing payment of federal excise taxes
Federal Excise Tax Registration
All commercial breweries must register for federal excise tax payment on beer production. Current federal excise tax rates are:
- $3.50 per barrel for first 60,000 barrels annually for qualifying small breweries
- $16.00 per barrel for production above 60,000 barrels
- $18.00 per barrel for breweries not qualifying for reduced rates
Label Approval (COLA – Certificate of Label Approval)
Each beer style requires individual label approval before sale. The process includes:
- Formula approval for beers containing non-traditional ingredients
- Label design review ensuring compliance with federal requirements
- Brand name clearance confirming no conflicts with existing registrations
- Nutritional and allergen labeling meeting consumer protection standards
State Licensing Requirements and Variations
State requirements vary significantly across the country, making local compliance crucial for how to start a microbrewery in the USA in your chosen location. Most states require multiple licenses covering production, wholesale distribution, and retail sales.
Common State License Types:
| License Type | Typical Cost Range | Processing Time | Key Requirements |
|---|---|---|---|
| Production License | $500-$3,000 | 30-90 days | Background checks, facility inspection |
| Wholesale License | $200-$1,500 | 15-60 days | Distribution area restrictions |
| Retail/Taproom License | $300-$2,000 | 30-90 days | Food service requirements |
| Special Event Permits | $25-$200 per event | 5-30 days | Liability insurance, security plans |
State-Specific Considerations:
- Three-tier system compliance: Understanding distributor relationships and self-distribution limits
- Production capacity restrictions: Some states limit microbrewery annual production
- Location restrictions: Distance requirements from schools, churches, or residential areas
- Sunday sales regulations: Varying restrictions on weekend alcohol sales
- Direct shipping: State-by-state variations in direct-to-consumer shipping permissions
Local Permits and Municipal Requirements
Local governments maintain significant authority over brewery operations, making municipal compliance essential for successful operations. Requirements vary dramatically between jurisdictions, even within the same state.
Essential Local Permits:
- Zoning approval: Ensuring your chosen location allows commercial brewing operations
- Building permits: Modifications required for brewing equipment installation
- Fire department approval: Safety systems and emergency access requirements
- Health department permits: Food safety compliance for any food service operations
- Wastewater discharge permits: Treatment of brewing wastewater and cleaning chemicals
- Noise ordinances: Compliance with community noise standards
- Parking and traffic: Adequate customer parking and traffic impact management
Financial Planning and Investment Analysis
Comprehensive Startup Cost Analysis
Understanding the financial commitment required for how to start a microbrewery in the USA involves analyzing multiple cost categories that can vary dramatically based on scale, location, and operational model. Recent industry analysis indicates startup costs ranging from $50,000 to $1.5 million, with most successful operations requiring $200,000-$750,000 in initial investment.
Detailed Investment Breakdown:
| Category | Small Setup ($) | Medium Setup ($) | Large Setup ($) |
|---|---|---|---|
| Brewing Equipment | 75,000-150,000 | 200,000-400,000 | 500,000-1,000,000 |
| Facility & Renovation | 25,000-75,000 | 100,000-250,000 | 300,000-600,000 |
| Licensing & Legal | 10,000-25,000 | 25,000-50,000 | 50,000-100,000 |
| Initial Inventory | 15,000-35,000 | 40,000-80,000 | 100,000-200,000 |
| Marketing & Branding | 10,000-25,000 | 30,000-60,000 | 75,000-150,000 |
| Working Capital | 40,000-100,000 | 150,000-300,000 | 400,000-700,000 |
| Total Investment | 175,000-410,000 | 545,000-1,140,000 | 1,425,000-2,750,000 |
Revenue Models and Profitability Projections
US Market Revenue Projections:
| Operation Type | Year 1 Revenue ($) | Year 3 Revenue ($) | Net Margin (Year 3) |
|---|---|---|---|
| Taproom-Focused | 150,000-400,000 | 450,000-900,000 | 15-25% |
| Production Brewery | 300,000-800,000 | 800,000-2,000,000 | 10-20% |
| Brewpub Model | 400,000-1,000,000 | 1,000,000-2,500,000 | 20-30% |
| Contract Brewing | 100,000-300,000 | 400,000-1,000,000 | 25-35% |
Key Performance Indicators:
- Revenue per barrel: $150-$400 depending on distribution mix and pricing strategy
- Taproom revenue per visit: $15-$35 including food and merchandise
- Capacity utilization: Target 70-85% by year three for optimal profitability
- Seasonal variation: 20-40% fluctuation based on location and customer base
Funding Sources and Capital Raising
Traditional Financing Options:
- SBA loans: Small Business Administration programs offer favorable terms for qualified applicants
- Bank financing: Commercial loans requiring strong business plans and personal guarantees
- Equipment financing: Leasing arrangements for brewing systems and major equipment
- Personal investment: Owner equity contributions and family/friend investments
Alternative Funding Strategies:
- Crowdfunding platforms: Kickstarter and Indiegogo campaigns for community-supported breweries
- Angel investors: Private individuals interested in local business development
- Revenue-based financing: Alternative lending based on projected cash flows
- Community investment: Local ownership structures and cooperative models
Equipment Selection and Brewery Setup
Essential Brewing Equipment and Systems
Selecting the right equipment represents one of the largest investments in how to start a microbrewery in the USA. Equipment choices impact product quality, production capacity, operational efficiency, and long-term scalability.
Core Brewing System Components:
- Mash tun: Where grain and hot water combine to extract fermentable sugars
- Lauter tun: Separates liquid wort from spent grain after mashing
- Brew kettle: Boils wort with hops to create flavor, aroma, and bitterness
- Whirlpool: Clarifies wort by removing hop debris and protein particles
- Heat exchanger: Rapidly cools wort to fermentation temperature
- Fermentation tanks: Where yeast converts sugars to alcohol and CO2
- Bright tanks: Final conditioning and carbonation before packaging
Equipment Sizing and Capacity Planning:
Most successful microbreweries start with 7-15 barrel brewing systems, providing adequate volume for local markets while maintaining manageable investment levels. This size allows 2-3 brews per week, producing 400-900 barrels annually with single-shift operations.
Quality Control Laboratory:
Professional brewing requires comprehensive quality testing capabilities:
- Alcohol measurement: Ensuring accurate tax reporting and label compliance
- Microbiological testing: Detecting contamination and ensuring product safety
- Chemical analysis: Monitoring pH, dissolved oxygen, and other quality parameters
- Sensory evaluation: Maintaining consistent flavor profiles through trained panels
Facility Design and Layout Optimization
Production Area Planning:
Efficient brewery design optimizes workflow while meeting safety and regulatory requirements:
- Raw material receiving: Easy access for grain and hop deliveries
- Grain storage: Climate-controlled silos or storage rooms with inventory management
- Brewing floor: Adequate space for equipment operation and maintenance
- Fermentation cellar: Temperature-controlled environment for consistent fermentation
- Packaging area: Bottling, canning, or kegging stations with quality control
- Cold storage: Finished product storage maintaining optimal temperatures
Customer Areas (for taproom operations):
- Tasting room: Comfortable seating for 40-150 customers depending on market
- Bar area: Draft system showcasing your full beer lineup
- Retail space: Packaged beer, branded merchandise, and gift packages
- Kitchen facilities: Food service complementing beer offerings
- Event spaces: Private dining or meeting areas for special events
For comprehensive guidance on fermentation optimization and quality control systems, exploring advanced techniques for maintaining consistent beer quality can significantly enhance your brewery’s reputation and customer satisfaction in competitive markets.
Recipe Development and Product Strategy
Crafting Your Signature Beer Portfolio
Developing compelling recipes represents the creative heart of how to start a microbrewery in the USA. Successful breweries balance market demands with personal brewing vision, creating products that reflect both broad appeal and unique character.
Core Product Line Strategy:
Most successful microbreweries launch with 4-6 flagship beers covering different style categories:
- Gateway beer: Approachable style (wheat beer, blonde ale) attracting new craft drinkers
- Hoppy offering: IPA or pale ale satisfying hop enthusiasts
- Dark beer: Porter, stout, or brown ale for diverse palate preferences
- Seasonal rotation: Limited releases maintaining customer interest and repeat visits
- Local specialty: Unique beer reflecting regional ingredients or cultural connections
Recipe Development Process:
- Market research: Understanding local preferences and competitive landscape
- Homebrewing trials: Developing and refining recipes at small scale
- Pilot batches: Testing recipes on professional equipment
- Sensory evaluation: Gathering feedback from diverse consumer groups
- Production scaling: Adjusting recipes for commercial brewing systems
- Quality optimization: Ensuring consistency across multiple batches
Ingredient Sourcing and Quality:
- Base malts: Establishing relationships with reliable maltsters for consistent supply
- Specialty malts: Sourcing unique grains that differentiate your beer profiles
- Hops: Understanding harvest schedules and securing quality varieties
- Yeast management: Developing propagation systems for consistent fermentation
- Water treatment: Adjusting mineral profiles for optimal beer styles
Innovation and Market Differentiation
Local Ingredient Integration:
American consumers increasingly value products reflecting regional character. Successful microbreweries explore local ingredients that create authentic connections to place:
- Regional fruits: Incorporating local berries, stone fruits, or citrus
- Local grains: Partnering with regional farmers for unique malt profiles
- Foraged ingredients: Responsibly harvested herbs, botanicals, or wild yeasts
- Cultural connections: Ingredients reflecting local history or cultural heritage
Seasonal Programming:
Rotating seasonal offerings maintain customer engagement while showcasing brewing creativity:
- Spring releases: Light, refreshing styles celebrating renewal and growth
- Summer seasonals: Wheat beers, fruit additions, and lower alcohol options
- Fall specialties: Harvest ales, pumpkin spices, and warming flavors
- Winter warmers: Strong ales, barrel-aged beers, and holiday traditions
Marketing Strategy and Brand Development
Building Your Brewery Brand Identity
Creating compelling brand identity is crucial for how to start a microbrewery in the USA successfully. Your brand communicates values, personality, and promises that differentiate your brewery in crowded markets.
Brand Foundation Elements:
- Mission statement: Clear articulation of why your brewery exists and what you stand for
- Visual identity: Logo, color palette, and design language reflecting your personality
- Brand voice: Communication tone and style used across all customer interactions
- Value proposition: What makes your brewery uniquely valuable to customers
- Community connection: How your brewery contributes to local culture and economy
Storytelling and Authenticity:
American consumers connect with authentic stories about brewery founders, brewing philosophy, and community involvement. Effective storytelling includes:
- Founder narratives: Personal journeys that led to brewery creation
- Brewing philosophy: Approaches to ingredient selection, quality, and innovation
- Community impact: Ways your brewery supports local causes and organizations
- Sustainability commitment: Environmental practices and social responsibility
- Cultural celebration: How your brewery reflects and enhances local culture
Digital Marketing and Social Media Strategy
Platform-Specific Approaches:
Instagram Marketing:
Visual storytelling platform perfect for showcasing beer appearance, brewing process, and brewery atmosphere:
- Product photography: Professional images highlighting beer color, clarity, and presentation
- Behind-the-scenes content: Brewing process documentation and staff personalities
- Customer experiences: User-generated content from taproom visits and events
- Local community: Partnerships with restaurants, events, and cultural institutions
Facebook Community Building:
- Event promotion: Taproom events, beer releases, and seasonal celebrations
- Educational content: Brewing knowledge, beer style information, and tasting notes
- Community engagement: Responding to customer feedback and building relationships
- Local partnerships: Cross-promotion with complementary businesses
Email Marketing:
Direct communication channel for loyal customers:
- Beer release announcements: First access to limited and seasonal offerings
- Event invitations: Exclusive access to special events and brewery tours
- Educational content: Brewing insights, food pairing suggestions, and industry news
- Loyalty programs: Rewards for frequent visitors and brand advocates
Traditional Marketing and Community Engagement
Local Partnership Development:
Building relationships with complementary businesses creates mutual benefits:
- Restaurant partnerships: Beer dinners, tap takeovers, and exclusive offerings
- Retail placement: Craft beer shops, grocery stores, and specialty markets
- Event venues: Supplying beer for weddings, corporate events, and festivals
- Tourism integration: Partnerships with hotels, tour companies, and visitor bureaus
Community Involvement:
Successful breweries become integral parts of their local communities:
- Charitable support: Fundraising events and donation programs for local causes
- Cultural events: Sponsorship of festivals, concerts, and community celebrations
- Educational programs: Homebrewing classes, beer education, and industry talks
- Environmental initiatives: Sustainability programs and environmental stewardship
Distribution Strategy and Sales Channels
Direct-to-Consumer Sales Excellence
Direct sales through taproom operations provide the highest profit margins and strongest customer relationships, making them essential for how to start a microbrewery in the USA profitably.
Taproom Optimization Strategies:
- Atmosphere design: Creating welcoming environments that encourage extended visits
- Staff training: Knowledgeable servers who can educate customers and recommend products
- Food integration: Menu offerings that complement beer and increase average transaction values
- Event programming: Regular activities that bring customers back repeatedly
- Retail merchandise: Branded items that extend brand presence beyond the brewery
Direct Delivery and Online Sales:
Digital commerce provides additional revenue streams and customer convenience:
- E-commerce platform: Online ordering for pickup or delivery where legally permitted
- Subscription programs: Regular delivery services for loyal customers
- Gift packages: Holiday and special occasion offerings increasing average order values
- Loyalty programs: Digital rewards encouraging repeat purchases and referrals
Wholesale Distribution Networks
Three-Tier System Navigation:
Understanding America’s complex alcohol distribution system is crucial for expansion beyond direct sales:
- Self-distribution: Direct sales to retailers and restaurants within state limits
- Regional distributors: Wholesale partners covering broader geographic areas
- National distribution: Large-scale partnerships for multi-state expansion
- Specialty distributors: Partners focusing on craft beer and premium products
Retail Channel Development:
- Craft beer specialists: Stores emphasizing quality and knowledgeable staff
- Grocery chains: Mass market placement requiring significant production capacity
- Convenience stores: Accessible locations for impulse purchases
- Online marketplaces: Digital platforms expanding geographic reach
Operational Excellence and Quality Management
Quality Control and Consistency
Maintaining consistent quality represents the foundation of long-term success when starting a microbrewery in the USA. Quality failures can destroy reputations quickly in today’s connected world where customer feedback spreads rapidly.
Comprehensive Quality Programs:
- Raw material testing: Verifying ingredient quality upon delivery
- Process monitoring: Tracking critical control points throughout production
- Finished product analysis: Confirming specifications before release
- Sensory evaluation: Trained panels ensuring flavor consistency
- Customer feedback: Systems for capturing and responding to quality concerns
Documentation and Traceability:
Federal regulations require detailed record-keeping enabling product traceability:
- Batch records: Complete documentation of ingredients, processes, and timing
- Quality test results: Laboratory data supporting product specifications
- Distribution tracking: Records enabling rapid response to quality issues
- Cleaning and sanitation logs: Documentation of facility hygiene practices
Staff Training and Development
Essential Training Programs:
- Brewing operations: Technical skills for consistent product quality
- Food safety: HACCP principles and sanitation procedures
- Customer service: Product knowledge and hospitality excellence
- Alcohol service: Responsible service practices and legal requirements
- Emergency procedures: Safety protocols and incident response
Challenges and Risk Management
Common Pitfalls and Solutions
Undercapitalization:
Many brewery failures result from insufficient working capital. Conservative financial planning should include:
- 12-18 months operating expenses: Covering the period before positive cash flow
- Equipment contingencies: Unexpected repair and replacement costs
- Marketing investment: Building brand awareness requires sustained investment
- Regulatory compliance: Legal fees and permit costs often exceed projections
Market Saturation:
With over 9,000 breweries operating nationwide, differentiation becomes increasingly challenging:
- Hyperlocal focus: Serving specific communities exceptionally well
- Unique value proposition: Clear reasons customers choose your brewery
- Experience emphasis: Creating memorable experiences beyond just beer
- Community integration: Becoming essential to local culture and events
Regulatory Compliance:
Complex regulations create ongoing compliance requirements:
- Professional guidance: Legal and accounting professionals specializing in brewing
- Training investment: Staff education on regulatory requirements
- Documentation systems: Organized record-keeping supporting compliance
- Regular reviews: Periodic assessment of changing requirements
Future Trends and Growth Opportunities
Market Evolution and Consumer Preferences
The landscape for how to start a microbrewery in the USA continues evolving as consumer preferences shift and market conditions change.
Emerging Trends:
- Health-conscious options: Low-alcohol, low-calorie, and functional ingredient beers
- Premium experiences: Higher-quality offerings justifying premium pricing
- Local authenticity: Products and experiences reflecting genuine regional character
- Sustainability focus: Environmental responsibility and social impact
- Technology integration: Digital ordering, loyalty programs, and customer engagement
Growth Opportunities:
- Underserved markets: Rural areas and smaller cities with limited craft beer options
- Niche positioning: Specialized offerings for specific dietary or lifestyle preferences
- Experience tourism: Destination breweries attracting visitors from wide geographic areas
- Contract services: Providing brewing services for other brands and businesses
- Export markets: International opportunities leveraging American craft beer reputation
Your Path to American Brewing Success
Starting a microbrewery in the USA represents both an exciting entrepreneurial opportunity and a significant challenge requiring careful planning, substantial investment, and unwavering commitment to quality. While the market shows signs of maturation with closures outpacing openings, successful breweries continue thriving by focusing on exceptional customer experiences, authentic community connections, and uncompromising product quality.
Success in how to start a microbrewery in the USA depends on understanding that today’s market rewards hyperlocal focus over broad geographic expansion. The most resilient breweries serve their immediate communities exceptionally well, becoming integral parts of local culture rather than simply selling beer. This approach requires deep community engagement, authentic storytelling, and consistent delivery of experiences that customers value enough to choose repeatedly over numerous alternatives.
The regulatory environment, while complex, provides clear pathways for compliant operations when properly understood and navigated with professional guidance. Federal and state licensing processes, though time-consuming, ensure a level playing field where quality operators can build sustainable businesses while maintaining consumer safety and market integrity.
Financial planning must acknowledge both the substantial upfront investment and the extended timeline to profitability. Conservative projections, adequate working capital, and diversified revenue streams provide the foundation for weathering inevitable challenges while building long-term success. The breweries thriving today started with realistic expectations and sufficient resources to execute their vision completely.
Your brewing journey begins with honest assessment of your local market, thorough understanding of regulatory requirements, and genuine commitment to serving customers who have numerous alternatives. Success requires combining passion for brewing with business discipline, creativity with systematic execution, and personal vision with market reality.
The American craft beer industry continues offering opportunities for breweries that understand their customers deeply, execute consistently, and contribute meaningfully to their communities. Your success will depend not just on brewing excellent beer, but on creating experiences and relationships that customers value enough to support for years to come.
About the Author
Lisa Fermenta is a certified nutritionist and fermentation expert who has dedicated her career to exploring the health benefits and artisanal production of probiotic beverages. Her expertise spans from traditional kombucha and kefir to innovative fermented products that blend ancient techniques with modern nutritional science. With over 12 years of experience consulting for craft breweries and fermentation facilities across North America, Lisa specializes in quality control systems, fermentation optimization, and developing healthier alcoholic beverage alternatives.
Her SCOBY library contains over 30 unique cultures from around the world, and she regularly conducts workshops teaching both commercial producers and home enthusiasts about the science of fermentation. Lisa’s approach combines rigorous scientific methodology with passionate advocacy for traditional fermentation methods that support both human health and sustainable production practices. Contact her at lisa.fermenta@brewmybeer.online