Merchandise is one of the most under-monetized revenue streams for Indian craft breweries, and the economics are more attractive than most brewery operators realize because good merch simultaneously generates revenue and serves as free brand advertis
Beer Brewing
The growler station model — selling draught beer in reusable sealed jugs for off-premise consumption — is one of the most interesting commercial opportunities in the Indian craft beer market that remains significantly under-developed.
The keg leasing vs. buying decision is one that brewery and taproom operators face early and get wrong often — the financial logic of the two models is straightforward when you work through it clearly, but the cash flow timing …
Craft beer marketing in India is in a genuinely interesting transitional moment in 2026 — the strategies that built the first wave of Indian craft brands are losing effectiveness as the market matures and consumer sophistication increases.
Obtaining a brewery license in Bangalore is one of the more achievable microbrewery licensing processes in India, but the process is substantially more complex and time-consuming than most prospective brewery founders realize.
Contract brewing is one of the most misunderstood models in the craft beer industry, and in India it’s become an increasingly important pathway for brand founders who want to launch a beer brand without the massive capital outlay of building …
The profit margin difference between draft beer and packaged beer is one of the most important economic decisions a craft brewery or brewpub faces, and the numbers are more nuanced than the commonly repeated claim that draft is always more …
Calcium is the most important mineral in brewing water, and it functions through multiple distinct mechanisms that most water chemistry guides either oversimplify or conflate.
Foam stability is one of those beer quality attributes that separates well-made beer from mediocre beer at the point of service, and the biochemistry behind it is more interesting and practical than most homebrewing discussions suggest.
Henry’s Law governs carbonation in beer — it’s the physical law that determines how much CO₂ dissolves in beer at a given pressure and temperature, and understanding it precisely is what separates reliable, repeatable carbonation from guesswork.